NutriSource®. The Source of Vitality.
Vitality begins with what’s inside.
Since day one, thoughtful nutrition has guided every formula — ingredients chosen with intention, crafted with care, and designed to help every nutrient do its job. That commitment is the force behind NutriSource®, PureVita, Choice, and Element: a family of brands built on knowledge, integrity, and care.
Our Family of Brands
NutriSource®
The source of nutrient-rich, gut-focused nutrition powered by the Good 4 Life® system. Proven bioavailability that nourishes pets from the inside out.
PureVita
The source of pure, purposeful nutrition for sensitive pets. Limited ingredients, single-source proteins, and science that starts in the gut.
Choice
The source of honest, dependable nutrition. Made right here, priced right, and made with the NutriSource® standards that inform all of our products.
Element Series
The source of performance nutrition for pets who live as actively as you do. Elemental Nutrition with protein rich formulas informed by Good 4 Life® PLUS.
Shop By Pet
What’s Inside Matters
Good Health Starts at the Source
Most pet foods tell you what's in the bag. We tell you why it works.
Good 4 Life® is NutriSource®'s proprietary system of proven, bioavailable nutrients — selected because your pet's body can actually use them. It starts in the gut, where digestion, immunity, and long-term health are won or lost. Every formula is built around that truth.
Selenium that absorbs. Minerals that reach the bloodstream. Prebiotics and probiotics that work together. Good 4 Life® is just that. Intentional nutrition for long-term wellness.
About Us
We believe caring goes beyond the bowl.
Through our SuperStars Giving Program, we support pet rescues, shelters, humane organizations, service dog efforts, children’s hospitals, and community causes that make life better for people and animals alike.
Every purchase helps us give back in a way that reflects who we are: a family business committed to enriching the world around us.
“What good are we if we aren’t trying to make a difference?” — Charlie Nelson, NutriSource® CEO
What Pet Parents Are Saying
"I started feeding NutriSource® to Zeus as a puppy, as he grew to large breed dog food from a puppy. He is now 13 1/2 years old. My vet can’t believe how good he’s doing. Thank you for making a quality dog food."
"I would just like to comment on the quality of your product. It is far superior to other well known brands, and I feel like I am making the right choice for my cats’ nutrition by choosing NutriSource®. My cats absolutely love it and are more active and playful. "
"Just a quick note to say that Dorothy, our 10-year-old Norfolk terrier, has been on NutriSource® PureVita dog food since she was a puppy. At the recommendation of our go-to retailer, we tried a bag of your new Element Series. Holy cow! Dorothy is a HUGE fan. Awesome product. Bravo!"
"During the lockdown because the pandemic I received some donation from you that was extremely helpful for me. My dog and cats love the food. They are very healthy and their hair/coat is beautiful. I just found the food in Menards. Thank you very much for all your support in that difficult time."
